Seven readings are due for the class, all of the chapters in the Graphic Design Theory textbook.
A well-designed reading outline is due posted on your individual class blog on the date indicated.
Each reading is worth up to 50 points. You may also read the Glossary for extra credit.
Reading #1 – Due Jan 22nd
Graphic Design Theory, Meredith Davis
Introduction, Part I - Laying the Groundwork and
C1: Communication Models - Representing Thought & Action
Sender/Audience/Message
Pgs 6-31
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Reading #2 – Due Feb 5th
Graphic Design Theory, Meredith Davis
C2: The Nature of Representation - What & How Things Mean
Form and Image
Pgs 32-53
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Reading #3 – Due Feb 19th
Graphic Design Theory, Meredith Davis
C3: The Dimensions of Context - Setting for Communication & Interpretation
Context and Meaning
Pgs 54-86
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Reading #4 – Due Mar 5th
Graphic Design Theory, Meredith Davis
Introduction, Part II - Theories of Graphic Design and
C4: The Language of the Visual World - Verbal, Visual and Meaning
Semiotics
Pgs 98-131
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Reading #5 – Due Mar 19th
Graphic Design Theory, Meredith Davis
C5: Modernism - Appropriate Form & Universal Meaning
Reduction and Abstraction
Pgs 132-173
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Reading #6 – Due Apr 2nd
Graphic Design Theory, Meredith Davis
C6: Post-Modernism - Reading the World as Text
Audience Adds Meaning
Pgs 174-205
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Reading #7 – Due Apr 16th
Graphic Design Theory, Meredith Davis
C7: A New Paradigm - Designing Experiences not Objects
Seeing, Thinking & Doing
Pgs 206-235
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EXTRA CREDIT READING - Due April 23rd
Graphic Design Theory, Meredith Davis
Glossary
Pgs 244-249
