Creatively analyze how a specific design might be processed using the base Visual Information Processing System you read in the class handout, as well as the diagram below that we discussed in class.
This design project is to create an information graphic / visual communicator which expresses how the human eye and/or brain processes visual communication. You will use one of your Ads from the last design project as an example of good design, and show how a person might process that design in their brain.
This design project officially launches on Valentines Day, Thursday, February 14th.
You will probably want to start the project with a creative brief. Next you could compile a pertinent word list from your reading, and maybe even draw out a creative spider diagram using the words.Next, image research might be in order, then conceptualizing some design possibilities from your research.
Post your sketches, thumbnails, and work in-progress on your class blog before the beginning of class on Tuesday, 2/19. Bring your working project files to class as we will be working on the project.
As part of the project your may adjust and/or reinterpret the diagram’s design as you see fit—simplifying or expanding it, reordering, and/or emphasizing sections and phases. This will most likely include deconstructing your design into its various elements and components as external stimulus, response, discard, and encoded and retrieved model/schema, then reconstructing it as it is PERCEIVED and PROCESSED in Sensory and Working Memory based upon expectations and the task at hand, and COMPREHENDED as memories, knowledge and experience in Long-Term Memory, ending up with your final advertisement as a message.
The final design can take any visual communication form that is appropriate for the message and the audience. It could be a poster, a textbook illustration, a pop-up illustration, a game, a flip book, a web site, a scarf, or a mobile.
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Here are some examples of past student work that may or may not met your particular project's parameters.
The first group are design analogies which show how the brain processes information.
The second group is similar, but they show how the brain might process a specific design.
