Choose a favorite song. Gather all of the lyrics and post them on your blog.
If your song is instrumental, make a list of fifty words that come to mind while you listen to the song. Post your word list on your blog.
Have the chosen song, lyrics or words, and artist identified by Thursday, April 11th.
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Project Description
We will inal class project is the design of a final Vinyl Music Album Cover.
An album cover functions as both an identifier and branding device, a positioning and promotional message, as well as a physical package. The design will include a front and back cover and a record label.
The concept and design of the album cover will be based upon the lyrics of your chosen song, and the song willbe used to promote a particular musical artist.
The album content must include:
• the title of the song as the title of the album (or comes from the lyrics)
• the name of musical artist
• a visual of the musical artist
• the complete lyrics of the song you are referencing in the design.
In this project we start from scratch to create the design message, You may not include in your final design any existing identity, marketing or visual point of view already established for the artist.
You will use what designer Martin Venezky would call a visual logic approach for this design.
First, choose a song by a particular musician. List the entire lyrics to the song on your blog, then highlight 18 words particular to the lyrics.
Second, using Google, gather an image (hi-res) for each word. The image does not need to be representative of and/or express the word, It just needs to be visually compelling and associated with the word via a google image search.
Third, add another six images to the visual morgue from other sources.
They are to include:
• graphics and type from a discarded package in your trash can
• a hand written note you found somewhere (not written by or for you)
• a picture of a plant
• a photo or a scan of an object you found
• a photo or a scan of a wallpaper design
• an image of a body part
- Post all 24 of these images on your blog.
Fourth, create three compelling compositions using visual elements from at least six of your 24 researched images.
- Post all three compositions on your blog.
Fifth, using the lyrics as a reference, build a final design based upon once of the three compositions.
Sixth, use the free presentation template found at graphic burger for your final layout.
Adjust the photoshop template(s) so that the final presentation includes the front, back and label design together as one single 11x17 image.
Project Schedule
Project Launch Tuesday, April 9th
Chosen Song & Lyrics Due Thursday, April 11th
- posted on blog by beginning of class
Work in class:
Visual Logic Exercise Due
- posted on blog by end of class
- posted on blog by beginning of class
Work in class:
Visual Concept Explorations Due
Visual Concept Explorations Due
- posted on blog by end of class
- posted on blog and hanging on crit wall
by beginning of class
Work in class:
- posted on blog and hanging on crit wall
by beginning of class
